We are committed to empowering women with the knowledge and tools to help have an easy and successful hair journey. We believe that caring for your hair is not simple about products, but involves education. Many women want to go natural or struggle with their natural hair because they do not have the right information that would help them to do so. This is why we created our shop blog. It is a place where women can find information that has been thoroughly researched so they can be better equipped to nurture their hair.

. We are also committed to using plant-based and plant- derived ingredients in all of our products. We are not interested in simply paying lip service to being plant-based and non-toxic. Our labels testify of our commitment to providing women with products that they can feel safe using.